In art, as in her advertising work, Preeti Vyas Giannetti’s compelling instinct has always been to keep it simple: to express an idea without frills; to strip away everything extraneous. In fact she’d never really been interested in art direction, but in expressing ideas.
Her visual genius has earned her a firm place as one of the top creative heads in the business, but the artist within was revealed when Benson & Hedges assigned her to create four paintings. Painting is only a natural extension of Preeti’s broad communication design capabilities - the only thing that she does completely for herself.
She’s painted over the years but never worked hard to sell any of her her paintings. In fact when friends dropped in at her house, they often thought that the paintings on the walls were by other artists when they were actually hers.
She has a number of passionate collectors of her work; corporate houses such as Hindalco have purchased her paintings. Even without her holding a solo exhibition, the free wine and cheese. She’s also been invited for several group shows - by the Birla gallery, the Concern India foundation, and Melange. Even CRY selected one of her paintings - a depiction of Lord Ganesh - for their greeting cards.
She has used as a canvas newspapers, crockery, nooks and crevices in her home and workplace. She finds that the incongruity of placing fine art in these gritty surroundings is precisely the point.